For a web designer, understanding the concepts of SEO could be hard because it requires the proper mindset along with skill, to benefit the client with better marketing strategy. Aesthetics such as making the site look good with colors and animation just enhances the website’s visual aspect but will not make the site appear in search results. A proper design should also include SEO compliance in order to benefit the client website in search engine rankings. Implementing a complete SEO to a website is not easy as it involve many things including optimizing the content for key words, building links, web promotion activities etc. However, a web designer may not know all these things because it requires deep understanding of subject matter. Taking the help of a digital marketing service would be appropriate whether it is for a startup website or that has been already in function, because they can suggest a better marketing strategy to make the site benefit with good SEO implementation. There are certain simple SEO elements that cannot be ignored while designing a website, which a quality SEO firm can guide you through the implementation.
A clear meta description with keywords included is important for SEO. It helps in gaining user click-through from search engine result pages. The content in meta description will let users know whether the given webpage contains the information they are looking for. Sometimes, a compelling meta description can work as an advertising statement for the website.
There are two places where title tags are displayed, one in top bar of the internet browser and another in search engines results along with meta description. Title tags should be clear, concise and not exceeding 60 character length, preferably with keyword phrases. They are important elements of on-page SEO and help determine what the webpage is about.
keywords are essential elements of SEO. Optimizing the keywords across the website can be something foreign if the person is new to SEO. It needs to be done in many phases such as in headings, page URLs, titles, meta tags and more importantly in content. Primarily, it requires a prior research to identify highly competitive phrases and determine the keywords that have high traffic potential.
Fresh & Quality Content
Content freshness and quality are important for SEO both in gaining natural links and attracting organic traffic. It is one of the primary aspects that Google considers while ranking the website in search results. A person who is into web design & development may not know how to write and optimize website content for better rankings. It’s not only important to maintain regular website postings and content updates for pages, but also essential to promote them on the web through syndication to reach wider audience. Only web promotion specialists will be able to identify relevant websites for promoting the content, through which the site can have SEO benefits.
Alt Tags for Images
Alt tag which is referred to as alternative text for images, is the description of contents of an image on the webpage. For SEO, creating alt tag for images is important as it helps search engines to understand image description and allows better results in image search.
Having same content in multiple URLs of a website will be treated as a duplicate. Websites having duplicate content suffer low rankings and traffic losses. To avoid this, there are various methods to implement such as 301 redirect, canonical tag or meta robots tag. In 301 redirect, the duplicate page will be redirected to the original page whereas in case of canonical tag a code should be included in the HTML head of the webpage. Besides, using ‘noindex’ in HTML robots tag is another method to block duplicate content of a website.
Robots.txt file or Robot Meta-Tag
If you want to restrict users accessing some of your webpages then it needs to be mentioned in a robots.txt or robots meta tag. When search engine crawler visits your website, it looks for robots.txt or robot meta tag to decide whether to crawl and index the page. The robots.txt is a text file that should be located at the top-level directory of the website, whereas robot meta-tag is a HTML tag to be included in the source code of a web page.
A website will be visible in search engine results only if it is indexed by Google. Sometimes, search engines may overlook to crawl some of your important website content and the pages may not get indexed by Google. Having a sitemap ensures that all your website pages are represented to search engines for crawling and indexing.