Auto Week, one of the auto industry’s leading trade magazines, named Ford’s next-generation vehicle “Focus” as the “Most Significant” vehicle of the 2010 North American International Auto Show. The new model offers stylish class-leading technologies, features and craftsmanship. It targets exceptional fuel economy, advances and acclaimed levels of driving quality. The features and technologies in new Focus are very affordable than ever in this segment.
Focus was originally assembled in Ford’s Wayne, Michigan Assembly plant and in Hermosillo, Mexico. Its production was done in the Wayne plant in 2006. The first generation Focus was launched in 1999 in North America and it was banned because of embarrassing assembly glitches and numerous recalls. Focus recovered in the eyes of consumers because the above said problems were solved.
Focus will be introduced eventually in 122 markets, with up to 80 percent parts commonality. The Focus will be built on Ford’s new C car platform, which will underpin up to 10 unique models and generate sales of 2 million units annually.